WhatsApp Business Compliance
This is a courtesy translation. In case of any discrepancy, the Portuguese version prevails.
How FFID operates in compliance with Meta's policies and the WhatsApp Business API
Last updated: March 29, 2026
Official Meta Provider
FFID is an official Meta provider for the WhatsApp Business API. We operate with full business verification, an approved display name and full compliance with the WhatsApp Business Policy and the Meta Commerce Policy.
Opt-in Policy (Consent)
FFID requires all customers to obtain prior and explicit consent before sending messages via WhatsApp. The opt-in must meet the following criteria:
Clear identification
The company name must be visible at the time of opt-in
Message types
Users must know which categories of messages they will receive (marketing, support, transactional)
Explicit channel
It must be clear that messages will be sent via WhatsApp
Easy opt-out
Users must be able to cancel at any time in a simple way
Accepted opt-in methods:
- Website form with a WhatsApp-specific checkbox
- Click-to-WhatsApp ads (implied consent for the conversation)
- QR codes on physical or digital materials
- Checkout process with explicit acceptance
- Confirmation by SMS or email
- In-person registration with documented consent
Opt-out Policy (Cancellation)
Every recipient has the right to stop receiving messages at any time. FFID implements the following mechanisms:
- Clear instruction in marketing messages: "Reply SAIR (Portuguese for exit) to cancel"
- Immediate and automatic processing of opt-out requests
- Auditable record of the date and time of cancellation
- Immediate block on new messages to the number that requested opt-out
- Granular opt-out option (cancel marketing while keeping transactional)
Message Categories
All messages sent through the FFID platform use templates approved by Meta, classified into the following categories:
Marketing
Promotions, offers, property launches, remarketing campaigns and informational content.
Requires explicit opt-in. Subject to frequency limits to maintain quality rating.
Utility
Appointment confirmations, process status updates, visit reminders, credit follow-up.
May be sent based on an existing business relationship.
Authentication
Verification codes, identity confirmations and access tokens.
Use restricted to validating the user's identity.
Prohibited Content
In compliance with the Meta Commerce Policy, the following content is prohibited in messages sent through the FFID platform:
Quality and Monitoring
FFID actively monitors the quality of interactions to maintain compliance:
- Continuous monitoring of the Quality Rating (assessment of the last 7 days)
- Automatic alerts when quality approaches critical levels
- Proactive review of low-performing templates
- Message limits respected according to the Business Portfolio tier
- Analysis of recipient feedback (blocks and reports)
- Periodic compliance reports for customers
Consent Records
FFID keeps auditable consent records containing:
| Data Recorded | Description |
|---|---|
| Date and time | Exact timestamp of the moment of opt-in |
| Method | Channel used (web form, Click-to-WhatsApp, QR code, etc.) |
| Content accepted | Message categories authorized by the data subject |
| Identification | Phone number and data subject details |
| Source | URL, campaign or touchpoint of origin |
| IP (where applicable) | IP address for opt-ins made via web |
Questions about Compliance?
Contact our compliance team:
- Compliance: [email protected]
- Privacy: [email protected]
- WhatsApp: (11) 93346-9164